Kevin Harvick Talks Busch’s 500 For 500 Promotion For Daytona, Danica’s Last NASCAR Race

by 12 months ago

Getty Image

NASCAR’s Super Bowl, the 60th annual Daytona 500, will be run on February 18th. JohnWallStreet got a chance to speak with Kevin Harvick, who finished 3rd in 2017 Monster Energy NASCAR Cup Series standings, about his relationship with the Busch brand, the details of a promotion that is sending 500 lucky fans to the Daytona 500 and his thoughts on Danica Patrick’s last NASCAR race.

Editor’s Note: He’s very, very blunt and honest. This exclusive interview comes to us via our friends at JohnWallStreet, publisher of a free e-mail newsletter focused on sports related public equities and their subsidiaries. You can sign up here.

JWS: Busch has been the title sponsor of your car since the ’16 season. What is it about the brand that made you want to align with them.

Kevin: The unique thing about Busch is they’ve been involved with NASCAR racing since the late 70’s. It’s also a brand that is specific to the age group that I fit in to; they’re not complaining that I’m too old or too young or about the things that I do, it’s just kind of a natural fit. Busch is not a brand with a bunch of athletes all over the place. They’re very focused on racing, hunting and fishing, so our brands are very similar. When you find a great fit like that it’s easy to support the things that they do.

JWS: Busch is running an amazing Charlie and the Chocolate Factory style promotion (you can enter, here), sending 500 fans to the Daytona. Pull a golden checkered Daytona 500 can from an 18, 24 or 32 pack of Busch or Busch Lite and you’ll attend the 60th annual Daytona 500. What exactly does the promotion include?