NFL Sunday Ticket Is Basically Begging Subscribers To Share Passwords With New Policy

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The NFL is easily the most-viewed sports league in the United States, but many football fans have historically faced a bit of a hurdle if they’re hoping to watch their favorite team.

For decades, the only truly convenient way to watch out-of-market games was to subscribe to NFL Sunday Ticket, which not only required you to have DirectTV but pay a fairly healthy yearly fee on top of the base price.

As a result, plenty of fans were very happy to hear the NFL was seriously considering bringing a partnership that stretched all the way back to 1994 to an end last year, and we unofficially reached the end of an era when Roger Goodell confirmed the league was planning to move into the modern age by bringing Sunday Ticket to a streaming service.

In 2022, we learned YouTube TV had won the bidding war to the tune of $2 billion a year, and in April, we got a glimpse at how it plans to recoup those costs thanks to the hundreds of dollars you’ll have to shell out if you want to (legally) watch NFL games that aren’t airing on television in your area.

While plenty of people got sticker shock after viewing those prices, there may be some good news based on a development that has recently surfaced.

On Thursday, the official Twitter account for YouTube TV revealed the service will essentially be positioning itself as the anti-Netflix when it announced NFL Sunday Ticket subscribers will be treated to “unlimited simultaneous streams” when the 2023 regular season kicks off.

As a result, there’s nothing stopping you from splitting the cost with some fellow NFL fans or (if you’re lucky) piggybacking off of someone who is kind enough to give you their login info for free.

There’s always a chance YouTube TV opts to reverse this stance in the future, so you might as well take advantage while you can.

Connor O'Toole avatar
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.