Oklahoma QB General Booty Has Inked The Most On-Brand NIL Deal Imaginable

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The NIL Era has arguably spawned more problems than it’s solved, but it’s also allowed plenty of college athletes to sign some pretty organic endorsement deals—a list that now includes University of Oklahoma quarterback General Booty.

The QB started to attract plenty of attention in high school thanks to people who couldn’t believe there was a prospect named “General Booty” (which is actually his given legal name), and after spending a year playing JUCO ball in Texas, he announced he was transferring to suit up for the Sooners.

Since then, Booty has expertly leaned into his last name, as he launched a line of apparel in 2022 emblazoned with various puns while pledging to donate a chunk of the proceeds to Oklahoma Children’s Hospital.

Booty is a redshirt sophomore who heads into the season near the bottom of Oklahoma’s depth chart, and while he probably won’t see a ton of playing time over the course of the upcoming campaign, that hasn’t prevented him from landing one of the most on-brand endorsement deals I’ve encountered in the NIL Era.

On Tuesday, the QB revealed he’s linked up with Rock ‘Em Socks to launch a collection that was announced with the help of a video and photoshoot where Booty can be seen modeling Sooners-inspired underwear with his last name on the back.

Booty isn’t the only college athlete who’s been able to leverage their name into an NIL deal.

Wide receiver Decoldest Crawford partnered with an air conditioning company in Nebraska while he was still playing for the Cornhuskers, and Alabama cornerback Kool-Aid’McKinstry turned the nickname he’s adopted into a contract with the drink company that inspired it.

Again, say what you will about the NIL Era in general, but guys like General Booty are definitely doing things the right way.