Getty Image / Tim Warner
Every so often an NIL partnership comes along that’s perfect. Some recent examples of this would be Hooters signing 51 ‘big uglies’ to NIL deals including one player named ‘Wing’. Or this one from Nebraska’s Decoldest Crawford.
Another perfect NIL partnership to add to the list is Wrangler rolling out a partnership with a bunch of schools to release customized/branded Wrangler gear. The list of schools includes the University of Texas, Tennessee, LSU, Alabama, Florida State, Texas A&M, University of Florida, and others.
One aspect of this new Wrangler NIL partnership is star players like Texas Longhorns Quinn Ewers will be promoting the gear. This announcement launched with Quinn Ewers showing off the new Texas Wrangler apparel and it’s so hideous it works perfectly. It loos like the result of someone crossing Joe Dirt and Friday Night Lights.
Texas Longhorns QB Quinn Ewers Debuts New Wrangler NIL Collaboration
Texas is partnering with the Brandr Group and Wrangler to launch a line of customized Wrangler gear.
Other schools will follow soon, including Texas A&M, Nebraska, Iowa State, LSU, Alabama, Tennessee, and more.
Quinn Ewers, and other athletes, will help promote it: pic.twitter.com/iA7gndvsT5
— Matt Brown (@MattBrownEP) August 24, 2022
Full list of schools in the Wrangler campaign: pic.twitter.com/KY149N7xTc
— Matt Brown (@MattBrownEP) August 24, 2022
College Football fans were quick to chime in with ‘Texas is back’ which is really all anyone has to say these days when the Quinn Ewers-led Texas Longhorns come up in conversation…
CFB Fans React To New Wrangler NIL Apparel
Yes, yes he was:
This man was born to rock all denim
— David Gardner (@byDavidGardner) August 24, 2022
Favre who?
I never thought an athlete could be more Wrangler jeans than Favre. I was so, so wrong.
— JLH (@jamesleslielaw) August 24, 2022
Princeton alumni would actually go nuts for this and wear it ironically. Wrangler would be smart to roll it out:
the funniest possible Wrangler college collaboration would be Princeton, right?
— Matt Brown (@MattBrownEP) August 24, 2022
are you even country if you don’t have a lifted raptor at 16 that you take mudding in the cleared land nearby that will be the next master-planned community adjacent to your own?
— Brad (@bradburst) August 24, 2022
Guaranteed these fly off the shelves even if some disagree:
I need a new long horns Jean suit said no one ever
— bing bong (@JEng1ne) August 24, 2022
Quinn Ewers exudes the look of a man who always has grease or dirt rubbed on his face but nobody bothers telling him:
You heard it here first: Joe Dirt is my QB and he will play in a Canadian tuxedo. https://t.co/dfEBoWyBYB
— Rylee Pedotti (@rpedotti) August 24, 2022
Oklahoma resuses to be left out of the conversation:
Oklahoma is one in the collection of schools which will have a custom line of Wrangler gear (like the outfit Quinn Ewers has on here) out in September. https://t.co/goiOWBvGH3
— Eli Lederman (@ByEliLederman) August 24, 2022
This Quinn Ewers x Wrangler ‘fit is fresh. At some point in the past few years, we crossed the threshold from embracing mullets ironically and it was only a matter of time until that got paired with the Canadian Tuxedo look and Quinn Ewers is the perfect man to bring this look back.
Quinn Ewers' look is perfect. No notes. https://t.co/xsRrwsF49g
— BroBible (@BroBible) July 25, 2022
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