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It seems nowadays there is more technology and innovation infused into the sneaker industry than into finding a cure for cancer. We’re decades away from finding a common cold remedy but we have kicks that vibrate and light up like a PlayStation DualShock controller. #Progress.
But if we’re likening the basketball shoe industry to the medical profession, then the Chief Shoe Surgeon is adidas lead designer Rashad Williams. Before getting poached by adidas, Williams was head of men’s basketball at Under Armour and was vital in the creation of Steph Curry’s signature shoe line.
Williams was essential in bringing the adidas Harden Vol. 2 into existence, a shoe that will debut on February 16, ahead of All-Star weekend. The shoe will debut in a trio of color choices dubbed “California Dreamin’,” “Ignite” and “Vision.” Each of the three colorways will sell for $140, with the “Vision” colorway being exclusive to Adidas’ 747 Warehouse event for All-Star Weekend.
Check out the inspiration behind the three kicks below.
California Dreamin’ — Created to commemorate Harden’s love for the city of Los Angeles, just 45 minutes where he honed his basketball skills in Lakewood. Harden led Lakewood’s Artesia High School to back-to-back state titles en route to a McDonald’s All-American roster spot. The shoe is designed to resemble hues of an L.A. sunrise.
Adidas
Adidas
Ignite — demonstrate’s “The Beard’s” unparalleled ability to score at a relentless pace while getting his teammates easy buckets. Harden is currently the NBA’s leader in points per game at 31.3, making him the only player averaging 30+ points on the season. He’s also tied with LeBron James for second place in assists, at 8.9 per game.
Adidas
Vision — pays homage to Harden’s LA-based Audubon Middle School where he birthed lofty dreams of making it to the NBA. According to Hypebeast, the school’s traditional colors are remixed with various shades of green featured on the upper and lacing cage.
Adidas
The sneaker industry is growing up right before our eyes.
[h/t Hypebeast]