Chipotle Jumps On Trendy Diets Bandwagon By Offering New Keto, Paleo And Whole30 Bowls



Just in time for your New Year’s resolution to not be fat in 2019, Chipotle rolled out new bowls that are made for some of the trendiest diets on the planet right now. Chipotle will attempt to appeal to dieters with new bowls that are designed to be compatible with keto, paleo, and Whole30 diets.

On Wednesday, Chipotle announced they will offer new “Lifestyle Bowls” that include the Paleo Salad Bowl, the Keto Salad Bowl, the Whole30 Salad Bowl, and the Double Protein Bowl. The fast-casual Mexican restaurant chain is attempting to appeal to dieters who subscribe to the popular alternative diets.

“These first-to-category, diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens,” the company said in a statement.

“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness,” said Chipotle Chief Marketing Officer Chris Brandt. “We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.” Starting today, you will be able to order the bowls on Chiptole’s website or the restaurant’s mobile app.

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The ketogenic diet is one that is high in fat and very low in carbohydrates that lowers blood sugar levels and forces the body to enter a state of ketosis where you burn fat instead of carbs for energy. Paleo or the caveman diet is modeled after the eating habits of hunter-gatherers from the Paleolithic era where you can meat, fish, eggs, seeds, nuts, fruits, and vegetables, but dairy, grains, sugar, legumes, processed foods, alcohol or coffee are mostly prohibited. Whole30 is a 30-day eating regiment that does not allow for “trigger” foods such as dairy, sugars, alcohol, grains, legumes, or anything that contains carrageenan, MSG, soy, or sulfites.

Last March, former Taco Bell executive Brian Niccol became the new CEO of Chipotle and has been proactive in changing the culture and offerings of the fast-casual chain. Last summer, Chipotle introduced new menu items including quesadillas, nachos, a Mexican chocolate milkshake, avocado tostadas, and a green salad.

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The new bowls don’t have new ingredients, but rather just existing food from Chipotle maximized for each type of diet. Here is the ingredients and nutrition information for Chipotle’s new Lifestyle Bowls:

Whole30 Salad Bowl
Romaine Lettuce
Fajita Veggies
Tomato Salsa
Nutrition information: 490 calories, 34 grams of fat, 18 grams of carbohydrates, and 26 grams of protein

Paleo Salad Bowl
Romaine Lettuce
Fajita Veggies
Green Salsa
Nutrition information: 445 calories, 29 grams of fat, 21 grams of carbohydrates, and 29 grams of protein.

Keto Salad Bowl
Red Salsa
Nutrition information: 590 calories, 42 grams of fat, 15 grams of carbohydrates, and 32 grams of protein

Double Protein Bowl
White Rice
Black Beans
Red Salsa
Sour Cream
Nutrition information: 815 calories, 27.5 grams of fat, 70 grams of carbohydrates, and 67 grams of protein

Now through January 7th, Chipotle is offering free delivery on bowls on orders of $10 and more.

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