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Millions of adults have escaped to the bathroom during the pandemic lockdown as it becomes their at-home sanctuary for some peace and quiet.
A survey of 2,000 adults found 68 percent believe chilling in the bathroom has had a positive impact on their mood during this time. 36 percent of them claim they’ve been spending more time in there than ever before. Sound familiar?
A third of those polled say they enjoy the calmness, 39 percent said it helps them to unwind after a hard day, while 22 percent say it is the only place in the house they can get some peace and quiet.
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A spokesperson from Soap & Glory, which commissioned the research to mark the launch of its UPLIFT range, said, “It’s been really interesting to see the nation’s different attitudes towards the bathroom since the start of the pandemic.
“We have all needed a bit of ‘me-time’ and it shows that the bathroom is the perfect place for us to enjoy this. It’s a room where we can unwind with a bath or shower – and there is a lock on the door when you really need to have five minutes to yourself.”
Amen to that.
The study also found the average adult now sets aside 22 minutes for their leisurely daily wash, which equates to almost six days a year.
It also emerged 28 percent have been able to pamper themselves more in the bathroom since the beginning of the lockdown and 55 percent of them say they will continue with their new regime long after restrictions have ended.
The research, conducted via OnePoll, also found that the extra time spent in the bathroom means 90 percent have given their bathroom a little upgrade over the last 12 months, including things like a fresh coat of paint (35 percent), new tiles (21 percent), or a new mirror (28 percent).
More than three in 10 have also bought fancy new accessories like toothbrush holders, towels, and soap dispensers, while a quarter of them have even installed a new shower.
The Soap & Glory spokesperson added, “Now more than ever, as people are seeking true escapism in their house, a private place to get away from it all and have some ‘me time,’ they want to find ways to make this space the best refuge possible.
“We know now more than ever that people are looking for bath and body products that will invigorate and refresh their minds. They’re looking for products to bring an energizing feel to the start of each day. In response to the pandemic, the nation has been leaning towards these more invigorating beauty products to help uplift their mood.”
Hey, if you’re gonna spend so much time in there, you might as well go full Al Bundy, right?