Spring Break Survey: Tracking 2018’s Top Millennial Travel And Spending Trends

Spring Break Millennial Travel Spending Trends


With March comes Spring Break travel. So because of that, Viator, TripAdvisor’s top travel booking site, and Offers.com partnered to conduct a study to find out the Top 2018 Travel Destinations for consumers across the United States – and surveyed more than 1,000 consumers across the U.S. in the 18-to-34 age demographic to reveal key trends on Spring Break travel and spending trends within the millennial age group.

What they discovered is pretty interesting. For example, when asked how much respondents were planning on spending on Spring Break travel the two most common answers were between $1 and $150 (18%) and “I’m not spending money on Spring Break” (62%). Only four percent said they would be spending over $1,000.

More Spring Break facts and figures from the survey…
— Over 53% of 18-to-34-year-olds plan to travel for Spring Break
— The average millennial will spend $369.63 on Spring Break travel
— Most 18-to-34 year-old consumers will spend Spring Break relaxing (35%)
— Most 18-to-34 year-olds will be spending their Spring Break budget on food (33%)
— Men spend an average of $388 on Spring Break travel, while our survey found women spend an average of $345
— 10% of millennials plan to travel to multiple destinations for Spring Break

Here’s what those who are planning on spending money on Spring Break say they will be spending it on…

And here’s how they are getting there and how far they will be traveling

As for what Spring Breakers will be doing once they arrive at their destination…
1. Relaxing – 35%
2. Studying – 23%
3. Swim/surf/beach activities – 18%
4. Visiting family and/or going to hometown – 15%
5. Hosting/going to a party – 13%
6. Skiing/snowboarding/mountain activities – 9%
7. Other – 4%

Overall, Spring Break or otherwise, Rome, Paris and Las Vegas sat atop the list for most popular destinations in 2018. However, Viator tracked internal data and found that New Orleans is the top-growing travel destination, with a 126% increase from last year, with Reykjavik coming in second with a 82% growth rate year-over-year for top travel destinations.

Top Five Destinations With Highest Growth, according to Viator…
1. New Orleans (+126%)
2. Reykjavik (+82%)
3. Paris (+55%)
4. London (+51%)
5. Barcelona (+43%)

Top Travel Destinations Overall For 2018, according to Viator…
1. Rome
2. Paris
3. Las Vegas
4. London
5. Reykjavik
6. New Orleans
7. New York City
8. Barcelona
9. San Francisco
10. Tokyo

While visiting these destinations, food tours are becoming one of the hottest activities. Viator has tracked a 96% year-over-year increase in food tours booked between 2017 and 2018.

For 2018, the most popular vacation activities (based on bookings) are…
1. Day trips
2. Skip-the-line tours
3. Day cruises
4. Attractions
5. Hop-on-hop-off tours
6. Cultural tours
7. Half-day tours
8. Walking tours
9. Food tours
10. City tours

Along with this study, Viator is offering an exclusive 10% discount for the week of March 12, so take advantage of last minute Spring Break deals at an amazing price.

To view the full results of the Offers.com/Viator Spring Break travel survey click here.

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Before settling down at BroBible, Douglas Charles, a graduate of the University of Iowa (Go Hawks), owned and operated a wide assortment of websites. He is also one of the few White Sox fans out there and thinks Michael Jordan is, hands down, the GOAT.