Ja Morant continues to be surrounded by controversy this NBA season. The star guard will miss at least two games after posting a concerning video of a gun on his social media accounts.
This post comes shortly after reports surfaced of multiple altercations over the offseason.
Those incidents included threatening a mall security guard and repeatedly punching a 17-year-old kid during a pickup basketball game.
Morant’s lawyer and agent have both come out to address the situation, backing their client while threatening legal action. Still, the reports cast another dark shadow over the superstar’s season.
In January, Morant was involved in a postgame shouting match with Pacers players and staff, with a member of his entourage reportedly pointing a gun in their direction.
That landed an investigation from the league, and guns continue to be a theme in these off-the-court troubles. On Sunday, a couple of his sponsors spoke out on the incidents and their future partnerships with Morant moving forward.
“The folks at Nike and Powerade, where he has lucrative endorsement deals, have vested interests in the rehabilitation of his image.”
– @sam_amick on Ja Morant
(Via https://t.co/jPmDTNm3lP) pic.twitter.com/vgTWdHM2sS
— NBACentral (@TheNBACentral) March 5, 2023
It appears that both Nike and Powerade plan to stick with him through the controversy. Powerade recently announced their signing of Morant as he became the first athlete to partner with the company in five years.
Nike gave a statement on the issues, which was posted online by NBA insider Shams Charania. That message was one of support as they hope to help him move away from the troublesome behavior.
“We appreciate Ja’s accountability and that he is taking the time to get the help he needs. We support his prioritization of his well-being.”
Morant was hit with a two-game suspension after the latest incident, and he posted a message on Twitter noting that he was “going to some time away to get help and work on learning better methods of dealing stress.”
It appears that two of his biggest sponsors are going to work with him in his search for help.