Dwayne ‘The Rock’ Johnson Finally Reveals The Official Name And Release Date Of His Celebrity Tequila

by 9 months ago
Dwayne “The Rock” Johnson introduced his new spirit named Teremana Tequila on his Instagram and it has a release date of Quarter 1 of 2020.

Getty Image / Tibrina Hobson / Contributor


After months of speculation and Dwayne Johnson teasing his upcoming tequila brand in several Instagram posts, The Rock finally unveiled the official name and release date of his own tequila.

Many expected The Rock’s tequila to be named “Mana” after Johnson applied to the U.S. Patent and Trademark Office for the brand name of “Mana” around this time last year. However, the trademark was rejected because it was too close to other projects. Not to be deterred, Johnson renamed it “Teremana,” which “Tere” means “Earth,” and The Rock said, “Mana is our powerful Polynesian spirit that guides us. Spirit of the earth.”

The Rock first mentioned Mana two years ago. “Look closely and you’ll find the life, energy, power and you’ll feel the MANA (spirit),” the action hero actor wrote.

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Evolution of the bull. Blood, sweat & years. After 3 sessions and 22hrs of tattooing with world renowned @NikkoHurtado, the story's almost done.. Every detail is a reflection of my own personal history. From the cracks and heavy damage in the bone representing life's hard lessons I've learned over the years. Just like scars and wrinkles – I'm so grateful to have 'em because they're earned. To the horns, not pointing up or out to the side, but pointing straight ahead representing relentless energy and forward progress. The core and anchor of this image is in the eye. Look closely and you'll find the life, energy, power and you'll feel the MANA (spirit). The eye tells the story of a disruptive positive energy always ready to dent the universe. Depending on the light and angle, sometimes the energy's subtle and sometimes it's glaring. But it's always alive and ready to disrupt the universe and love and protect my family and all things I love with intense passion and gratitude. Cheers to living, learning, evolving and growing. And to the positive disrupters ready to dent the universe. #EvolutionOfTheBull #TheDisrupter #TheMana #NowLetsBreakOutTheTequila

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The Rock teased the official name in April on Instagram with a photo of many bottles of blanco, reposado and añejo tequila samples.:

“Spent all weekend taste-testing every batch of my new tequila fresh out of our barrels from Mexico. I’m very passionate about my new tequila we’re developing. It’s been years in the making and every road has led here. Lots of growing excitement. Mana, passion, positivity, hard work and fun. This one’s for you world, let’s have a drink. #Teremana #tequila #innovation #2019.”

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“Our goal is to create a tequila that is the best of quality and taste, but done the right way – by hand,” Johnson said on Instagram with a photo of himself at the Distilleria Teremana in Mexico. “After years of hard work, this blessing is truly a dream come true – but it’s just the beginning and there’s much work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.”

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The name is official: Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃 TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth. Our goal is to create a tequila that is the best of quality and taste, but done the right way – by hand. Small batch, hand crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy. After years of hard work, this blessing is truly a dream come true – but it’s just the beginning and there’s much work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most. From all of us here at Distilleria’ Teremana, we invite you to COME HAVE A DRINK. The tequila of the people. #TEREMANA #tequila #ItsAlmostReady #Q12020 @hhgarcia41 📸

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The Rock’s Teremana will be a “small-batch” tequila made with 100% blue agave from the highlands of Jalisco. Dwayne Johnson said his celebrity alcohol is “almost ready” and gave a release date of the first quarter of 2020.

The Rock is about to enter the already-crowded market of celebrity spirits that includes Michael Jordan’s Cincoro Tequila, Matthew McConaughey has his own line of Texas-inspired Longbranch Whiskey with Wild Turkey Bourbon, Ryan Reynolds acquired Aviation Gin, Bob Dylan has his own line of whiskeys and bourbons called Heaven’s Door, Wu-Tang Clan have their own brand of vodka, Diddy has Ciroc Vodka, Drake has Virginia Black Whiskey, Connor McGregor has Notorious Irish Whiskey, Channing Tatum has Born and Bred Vodka, Justin Timberlake has Sauza 901 Tequila, Dan Akroyd has Crystal Head Vodka, Kenny Chesney has Blue Chair Bay Rum, and rocker Sammy Hagar is working on a new tequila with celebrity chef Guy Fieri.

RELATED: Dwayne ‘The Rock’ Johnson’s New Brand Of Tequila Took One Step Closer To Becoming A Reality

[AskMen]

Paul Sacca has written on a myriad of topics ranging from breaking news to movies to technology to men's interests for nearly a decade. His articles have been cited in numerous media powerhouses such as USA Today, New York Daily News, New York Post, CNN, Sports Illustrated, Huffington Post, Deadspin, and The Big Lead.

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