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I’ve always been of the opinion that dropping big bucks on a fancy hotel is one of the worst mistakes you can make when you go on vacation.
Look, I’m not saying you have to stay at a Murder Lodge that gives you complimentary Hepatitis B upon check-in but I think it’s dumb to drop more than you should on a room when that money could be better used for experiences outside of it.
However, I’m willing to make an exception when the hotel in question is something worth writing home about—I don’t foresee any reason I’ll ever have to set foot in Columbus, but if I ever suffer that fate, you can be damn sure I’ll be staying at BrewDog’s beer resort.
Dogfish Head was doing beer hospitality before it was cool but those aren’t the only brands to jump on the hotel bandwagon. Last year, Jimmy Buffett unveiled plans to open a giant Margaritaville outpost in Time Square, but if you don’t have the patience to wait for it to open, I might have the next best thing thanks to Taco Bell.
Over the years, Taco Bell has introduced the world to a number of bizarre mashups nobody really asked for by throwing Pop Rocks in burritos and making a taco with a fried egg for a shell. Now, it’s disrupting the game yet again with “The Bell,” a pop-up hotel at a resort in Palm Springs that actually sounds kind of incredible.
Mark your calendars… https://t.co/Hb3DI5OtcK pic.twitter.com/dOKIYmCCBZ
— Taco Bell (@tacobell) May 16, 2019
According to a press release, diehard fast food fans willing to make the trek to California this August will have a chance to stay at the hotel, which will feature Taco Bell-inspired cocktails and guest rooms in addition to menu items you won’t find served anywhere else.
Who needs The Hamptons when you have The Bell?