Here’s How Much Effect The Biggest NBA Stars Actually Have When It Comes To Filling Arenas

How Much NBA Stars Affect Attendance

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With the NBA Finals underway (and pretty much over) and with LeBron James’ potential free agency looming (Lakers, Warriors, Sixers, Blazers, Clippers, Rockets?) where might the 14-time All-Star have the most effect on attendance should he choose to yet again leave Cleveland?

I mean, since we always hear about how LeBron fills arenas, let’s see if that’s actually true by taking a look at how he compares to recent NBA legends like Jordan, Kobe and Shaq — four names that even the most casual of basketball fans will recognize.

To determine the answer, a study put together by the team over at Versus Reviews compares the average home game attendance for each team to the average attendance of games where they hosted one of these star players, and shows the percentage boost in attendance by season and overall for each player when he was on the visiting team.

Here are a few of the key insights they uncovered…

• The average attendance boost that each star caused: Michael Jordan (16.86%), LeBron James (8.23%), Kobe Bryant (8.06%), and Shaquille O’Neal (7.32%).
• Arenas were 10.8% more full when LeBron played on the Heat, but have averaged only 6.9% more for his time with the Cavs.
• In their farewell seasons, Jordan filled seats by 26.1% (original – ‘98 Bulls), Shaq by 9.4% (‘11 Celtics) and Kobe by 8.3% (‘16 Lakers).

And here are some charts showing how each player affected attendance on the road year-by-year…